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(11) The Brand Marketing Book
by: Joe Marconi

This book is really nice book, but there is a little BUT. In my opinion it is a little bit expensive. May be because it is new or may be because of some other reasons. But if you are lookingfor the book in branding then BUY IT! (more...)

(12) Literary Publicity: The Final Chapter
by: Joseph, Jr. Marich

For those of us that would like to have a PR firm working for us but cannot afford one, this is the answer. Mr. Marich has taken a difficult subject and made it easy to understand and follow. Step by step instructions make this an easy read and makes you a PR expert. Anyone that needs some PR should be using this book. A good read. (more...)

(13) Book Promotion for the Shameless: 101 Marketing Tips That Really Work
by: Lorna Tedder

After all the labor of writing your book, you found that getting it published was an almost insurmountable hurdle. The big publishers wouldn't even read it! You sent out your manuscript to dozens of publishers, and just when you were about to give up, a small publisher liked it, and has published it; but they have virtually no promotion budget! (more...)

(14) Book Marketing Handbook: Tips and Techniques for the Sale and Promotion of Scientific, Technical, Professional, and Scholarly Books and Journals
by: Nat G. Bodian

Book Marketing Handbook, in two volumes, is still considered the standard book industry reference on its subject more than 18 years after initial publication. The story of its origin will appear in an issue of Publishing Research Quarterly in 1999. (more...)

(15) Advanced Book Promotion for the Shameless : More Marketing Tips for Penny-Pinching Authors plus bonus by Internet Marketing Guru (3.5" ebook disk, pdf/rtf/html)
by: Lorna Tedder , Jim Daniels

(more...)

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