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(21) Book Blitz: Getting Your Book in the News: 60 Steps to a Best Seller
by: Barbara Gaughen , Ernest Weckbaugh

I just had to add my two cents after reading the other reviews. This book DOES have something unique and very useful -- a built-in marketing calendar that you can use to pace yourself when getting ready to release a book and so that you do the right things at the right times. I teach seminars on book publishing and promotion and always bring this along to hold up as a highly recommended book. (more...)

(22) Book Promotion for the Shameless: 101 Marketing Tips That Really Work (3.5 Diskette)
by: Lorna Tedder

After all the labor of writing your book, you found that getting it published was an almost insurmountable hurdle. The big publishers wouldn't even read it! You sent out your manuscript to dozens of publishers, and just when you were about to give up, a small publisher liked it, and has published it; but they have virtually no promotion budget! (more...)

(23) Getting Back to the Basics of Public Relations and Publicity
by: Matthew J. Culligan , Dolph Greene

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(24) Grumpy's Guide to Global Marketing for Books
by: Carolyn Mordecai , Stephen Adams

In Grumpy's Guide To Global Marketing For Books, award winning author Carolyn Mordecai reveals herself to also be a rather gifted marketeer and book promoter. Here is a compendium of insights and advice that can profitably and confidently be incorporated into any book, CD, video or DVD marketing plan with respect to writing a effective publicity release for the global media; conduct a promotional campaign designed specifically for world journalists; create and utilize hype in magazines, e-zines, and newsletters; target international broadcasting networks; making foreign rights deals; locating international trade shows; networking international with members and personnel of publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers. Every aspect of marketing internationally is covered with 'user friendly' detail that will enhance any author, publicist's or small press publisher's promotion and marketing efforts. If you only have time to read one book promotion and marketing title this year, make it Carolyn Mordecai's Grumpy's Guide To Global Marketing For Books! (more...)

(25) Publicity for Books and Authors
by: Peggy Glenn

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