Title: The Public Relations Writer's Handbook by Merry Aronson
Book Description
The first Public Relations Writer's Handbook has become one of the most well-known reference books in the PR industry. A second edition will launch it even further, with the added expertise of seasoned PR writer, Carol Ames, and brand new chapters on digital media and email. Most books in the public relations writing category are sorely outdated, failing to examine the changes of electronic media. The authors are working on a substantive revision of the book, examining every chapter through the lens of the 'digitial age.' Chapters will include:
- Public Relations Goes Digital with 100% New Information
- Mulitmedia Presentations- 100% New
- External Communications- 80% New
- Internal Communications- 90% New
- Crisis Communication & Official Statements- 95% New
- A thoroughly updated appendix, including an entirely new grammar and style checklist.
public relations writing handbook - mini review
This book explains public relations from the ground floor. It is informative, accurate, and inspirational. I learned so much about positioning my business in the market - among many other things I did not consider necessary before I read this book. I am obsessed with public relations these days, and I cannot get enough to read! I also liked Michael Levine's Guerrilla PR Wired because of the Internet content - absolutely crucial to understand in today's business world.
public relations writing handbook - mini review
An excellent PR working Tool. This isn't a book you should read and throw in the book shelf; It should be used as a desk tool on a daily basis because it gives excellent pointers on how a PR PRO should write.
The examples given by Meery Aronson and Don Spetner are very close to the real thing.
This book will give you the know-how on writing in the PR Business.
public relations writing handbook - mini review
This book should be a desktop essential for every public relations writer. It is a manual for all aspects of writing in this field, from news releases to brochures to speech writing to obituaries. This all-encompassing handbook provides step-by-step instructions for the different types of public relations writing and applies them to real-life examples and hypothetical situations.
As an aspiring public relations writer, I found this book to be quite effective. It breaks down each type of document and walks the reader through the process. It gives the reader a sense of priority-importance, chronology within the text, what to always include and things to avoid. The writers' explanations are understandable, and the concepts are easy to grasp. There is no question that the most vital factor in a news release is newsworthiness: "If your release is to be read and considered for coverage, it must offer a newsworthy story, stated clearly and simply, long on information and short on adjectives."
For more info go to Public Relations Writing:The Public Relations Writer's Handbook.
