Title: Public Relations Writing: Form and Style (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) by Doug Newsom
Book Description
PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose.
Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations.
Part Two is the writing principles section, which covers both style and techniques.
Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers.
Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media.
Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.
public relations writing mini-review 1
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on general info.
public relations writing mini-review 2
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can learn effective style and techniques. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
For more info go to Public Relations Writing:Form and Style
